5 Challenges Notion Will Face in 2020
The latest, greatest productivity app has its battles to face
Touted as Evernote’s successor, Notion — delivers a creative workspace to build your work tools and apps. A playground for productivity app enthusiasts. But what does the future look like after Notion’s bright start?
1. Bloating Features
When Evernote hit the mainstream in roughly 2013, the biggest issue they had was around education. A good 50% of the users were power users. They knew the ins and outs of Evernote, while the newcomers lacked the capabilities, either ditching the tool for something easy like Apple Notes or not upgrading to their Premium service, as they didn’t grasp the feature set.
Notion could face this issue. The bloat could become too much and scare people away. Right now, a lot of people “get it” after a few weeks, so they’ve managed to build a delicate balance between cultural productivity clans and every day note-takers, that are introduced to Notion by friends.
2. A Healthy Competitor
We’re yet to see a full-sized Notion competitor. Yes, we’ve witnessed Fibery, AnyType, Airtable, and Roam, but nothing comes close right now.
2020 will be the birth of a brand new type of tool — that will compete directly with Notion in a parallel fashion. I do expect to see another start-up release something like this in Q3 or Q4 of 2020. It’s human nature to know the market and run for it.
3. Project Management Fightback
Software like Monday, Asana, ClickUp are aiming to fight back in 2020. Project management software like this has always been top of the roost when it comes to medium and large teams building workflows, but with Notion’s “build your tool” nature, many companies have flocked to this open-canvas tool and will continue to into the year.
This is when tools like these will fight back and produce their best competitive experiences. ClickUp recently released “Docs” — a way to add wiki-like layouts to your project management panels, feeding into the popularity of these in the recent year. So, let’s see how tools come back into this world of wikis.
4. Lack of API Release
Notion has yet to release their API. The API will open up an expansive universe inside of Notion. Imagine bringing in step data from Fitbit meditation times from Calm and heart rate averages from your HR tracker into a health dashboard you’ve created, and this could all be done with an API and excite many millions of wannabe users of both tool.
They need to get this done in the next 6–9 months. This is something that will excite the existing community and just keep them there past any new competitors popping up.
5. A Financial Squeeze
If there is a recession or crisis of some kind. The first thing to go is marketing budgets or software for companies that cost a lot. This could help and hinder Notion. Notion may be helped as it creates multiple use cases, reducing the overall budget on software.
In another argument, it may cause issues as teams are likely to cut a newer tool in the line-up until Notion becomes a core resource in the workflow of a team.
Let’s see how this plays out!
Thank you for taking a peek at my predictions for the next year.