Apple’s Next Leap Will Be Productivity Software

Our days will be micro-managed by machine learning

🏎 Zoom forward, 5 years time.

Apple will probably have run out of hardware to make. Completely a moonshot, but hardware might hit this critical point — where as consumers, we just don’t notice the difference anymore.

This is arguably happening now, but from a consumption of new device perspective — we haven’t quite hit this point commerically.

The vast improvement between speed and usability will become blurred — and our focus will turn to… software.

Productivity software will become the new hardware, but with players like Google, Microsoft, Apple & others who invested in being a machine learning engine for said productivity, will be at the front of the queue.

Yes, you heard it. Software.

Now, Apple’s main software set-up for people’s day management will be their productivity software and with Apple’s line-up of productivity tools — what’s next for their applications and how will they rise to the top?

🌿 The current experience