Apple’s Next Leap Will Be Productivity Software

Our days will be micro-managed by machine learning

🏎 Zoom forward, 5 years time.

Apple will probably have run out of hardware to make. Completely a moonshot, but hardware might hit this critical point — where as consumers, we just don’t notice the difference anymore.

This is arguably happening now, but from a consumption of new device perspective — we haven’t quite hit this point commerically.

The vast improvement between speed and usability will become blurred — and our focus will turn to… software.

Productivity software will become the new hardware, but with players like Google, Microsoft, Apple & others who invested in being a machine learning engine for said productivity, will be at the front of the queue.

Yes, you heard it. Software.

Now, Apple’s main software set-up for people’s day management will be their productivity software and with Apple’s line-up of productivity tools — what’s next for their applications and how will they rise to the top?

🌿 The current experience

Apple aren’t new to the machine learning game. As we know.

The last few months, they launched some impressive additions to their upcoming iOS 15 release set for September 2021 — with home screens that begin to adapt to your current “scenario” — just a small stepping stone towards total management and control.

Here’s a taster of what was released!

⌚️ My Wild Predictions for 2026

I’m not sure Apple is best positioned when it comes to workplace organization, but Microsoft might be the better hub for this depending what operating system your work uses. But for personal/social management, this is what I expect an operating system to…