Is this Good Marketing or Morally Wrong?!
Like with all situations, businesses always seek an opportunity to expand their net and catch more customers.
Over these last few weeks, many millions have had to work remotely for the first time. Managers, employees, owners and stakeholders, all new to remote working have taken up the mantle.
🧰 New Tools Needed
With this influx of newbies to remote work, has come the change in the way they work. New tools have been needed. Ones with a greater focus on collaboration and connectivity remotely.
So, the majority of teams have needed the following:
- Team communication space
- Video conferencing tools
- Better, more remote-friendly project management tools
- VPN networks
- Smaller, more nimble extensions and add-ons
This rise in tools needed has naturally given rise to more hands being risen by companies as they seek to become their new hubs for work.
🏡 All Singing & Dancing
The last week or so, I’ve seen a number of adverts, promotions, marketing campaigns and more — focusing on their application being remote.
Whilst this might be true, it can feel like, these tools are “only just discovering this” and that they’ve never in the past promoted their remote work-readiness.
But I think like humans and companies, this is what we do. As long as it doesn’t hurt or damage anyone I think competition is fair, the thing to look out for is the ethics side of things.
🌱 The Best Ethics to Have
This has been on my mind all week, how can we all be ethical about this?
- 👨🏻🏫 Teach — educating customers about best remote work practices is one way to help and improve ethics in this situation
- 🧡 Support — provide support to those customers you’re already serving in this difficult time — working out what they need and how you can help
- ✅ Offer — giving away something for free is something all companies in the software space should consider — you want to balance, making more money with providing value in the long-term as we navigate this.
We’ve seen companies like Zoom — remove the 40-minute call limits for K12 schools across the US — in light of the news. This is how we need to balance this — as thoughtfully as we can.
Even creators have made their entire courses and tools, free of charge.
🙀 Is This Wrong?!
Short answer, probably not.
As long as you’re sticking to your values and offering out help, then I’m not sure this is the end of the world.
Crikey, even I’ve seen an influx in people asking me for remote videos or advice to work from home — so I’ve naturally updated my latest month videos to help people — which naturally will increase income from YouTube.
I’ve also been avidly writing on the topic. So surely I’m profiting too?
I guess you have to be wary, and aware that not all companies have been remote-happy since they started, and the best ones are the ones that currently support remote workers in their mission and not all office-based employees.
A good indication is if a company is currently remote and offers remote solutions — showcasing that they’re up for the job of helping you.