The 3 Stages of Evernote’s Fall

And Why The Rise Could Be Coming in 2020

Francesco D'Alessio
6 min readNov 29, 2018


Photo Source: JustInMind UX

2019 and 2020 have to be Evernote’s years of success.

For the world’s most popular note-taking app the last 5 years have been tough, both structurally and for the team. A lack of development, combined with a few changes in the core team, Evernote has seen its fair share of changes and movements within the company.

Whilst Evernote remains the most used note-taking app, with a whooping 225M active users globally, and arguably, the world’s most well-known personal productivity software, it is loosing many loyal users.

Services like Coda, Airtable and Notion have crept up on Evernote napping, and provide a new alternative to the note-taker. In this article, we’d like to breakdown the three core stages of Evernote’s fall from power.

The demise of Evernote is not on the cards anytime soon, but how will it fair in the years to come and why a look back at its vibrant history will provide many lessons to the next chapters of Evernote.

1. Over Expansion of Services

As Evernote became the world’s most used productivity tool, so did the brand. Evernote was well-known for its services and creative culture.

With a yearly conference, Phil Libin would show off the company’s new set of updates.

You could buy Evernote connected products from the “Evernote Market” and the team felt like they were listening with exploration into how people used the product around the world.

Whilst Evernote Market and many of the sub-services like Evernote Skitch and Evernote Food were helpful for a small sub-set of users, Evernote was too diverse.



Francesco D'Alessio

Uncovering the future of productivity software. Building Tool Finder.