The productivity category has been rapidly growing, more than ever.
And none more so than today.
Applications aren’t relying solely on one core experience but diversifying into these “hybrid” tools that aim to solve even more of your productivity woes. This isn’t the case as much with the existing players, but with the newbies to the field — looking to leapfrog the strongest of brands.
We know Evernote. We know Todoist. We know Trello… But do we know Taskade? Do we think Focuster? Or even Sunsama?
Not really?! But we might just have to start considering them in 2020 as we look to move to a one/two tool mindset.
Traditionally, I recommend 3 tools.
A note-taker, a calendar, a to-do list app. This is based on the advice productivity experts have been given for years. But the more of these tools appear and deliver a well-rounded experience, the harder just giving three options becomes.
Much like the music space, people just want to reduce the experiences they have, always looking for that music/audiobook/podcast set-up of the future.
What is a Hybrid?
A hybrid productivity application is an experience that combines two ore more core productivity experience.
A good example is Sunsama.
Sunsama’s two core experiences are tasks and calendar events.
Another example is Taskade with tasks and notes.
These hybrid tools are the balance between the most common tools like Todoist and Evernote (serve one experience) and Notion (an all-in-one workspace). For many, they help bridge the gap.
What’s Next For Hybrids
The hybrid tools are becoming more popular, more reliable and more common. For those nervous about moving to a Coda, or Notion — they’ll consider these middle ground applications.
Apps like TickTick and Todoist aren’t lying back and letting everyone flock to these new tools. They are adding core experiences and views to help them become relevant in an ever-growing space.
The next year, as Notion grows, this will fuel the hybrid space. These hybrid applications have the potential of replacing basic applications — as long as they deliver strong mobile applications and educate you, the user, about how it can be used in a productivity daily routine.