What a Failed Patreon Taught Me
Around 2 years ago now, I launched a Patreon account.
The idea of the membership was to help extend content from Keep Productive, I began create the concept “Keep Productive Plus” to offer deeper lessons through videos and Slack community on productivity apps.
I wanted the Patreon to be a deeper layer of the community and a place to support Keep Productive with a $5 per month membership.
All in all, we actually had around 50 members at our peak, but as of September 2019 I ended this.
I wanted to share my honest lessons and help others looking to create a better Patreon for their members.
A year after we shut down. I wanted to share things I’ve learnt since then about the Patreon Membership and why it hasn’t deterred me too much.
Don’t Over Promise
- One of the main issues of the Patreon was the lack of library videos.
- I actually under-estimated how much 2–3 additional videos would take on top of the workload from YouTube already. Being more realistic about the expectations and delivery is something I’ve learnt.
- Traditionally, I’m an over-promiser, someone who tries to over-sell things — then under-deliver. Since this Patreon, I sat myself down and reviewed this trait and toned it down.
Be There for Community
- One of the key aspects was community for Keep Productive Plus, and I wasn’t present much.
- Conversations on Slack would be happening almost daily, yet the lack of communication from me didn’t allow good management and drive the best
Make It Special
- One of the missing components was the special environments in the community. I was using Slack as the community and YouTube to upload videos — this wasn’t very well thought out.
- There are plenty of platforms like Circle and Disciple and more that I could have invested in and implemented to make things feel special.
- I had to check myself for this one.
- Taking time to actually review that people were spending their hard-earned money on this and weren’t getting what was delivered was a huge turning point for me.