It’s been 365 days since I’ve started a YouTube channel.
100+ videos later, 1,300 subscribers (not much), 130,000+ views and more. I thought it would be super powerful for those building their content from scratch to share what I’ve gotten wrong so far… and can improve on.
Persistence is key!
Just to give you some insight into what my experiences are before starting this channel, I started the channel with the following:
- Media Studies AS level
- Very little experience in editing
- A little knowledge of using a camera
- A niche insight in the “productivity” tools space (To do lists and more)
- 6PM — 11PM and weekend
- Basic marketing knowledge
I’ve created over 100 videos now, and learnt a lot from this process. I’m currently in a very niche space but something that is very broad in availability.
As you can imagine in the “productivity” space there are a lot of players and a lot of content, in the last year, productivity apps that I review have boosted by 125% in session growth:
How I got to 100 videos and what I learnt:
I know that some channels have 100,000 subs within 1 year, but it’s something:
- YouTube Editor isn’t that bad — I’ve been using this for 99% of all my videos, except for “WeVideo” on like 3/4 videos. I’ve edited all my videos on it to date.
- Chromebooks aren’t too bad at being a function-able machine in pushing content and editing content.
- “Move fast and break things” — I applied Mark Zuckerberg’s quote and managed to keep this mentality high.
- Your first 100 videos are your canvas to make mistakes, meet new people and learn valuable lessons.
- The people around you in the YouTube space will be your advisers — La Landaire, Chad Hall and many others continue to audit my channel. As well as the amazing community on Twitter and Reddit.
- Be super open minded — I’ve kept open to any videos, PR approaches and much more to make sure my channel is open to all and adaptable to the community’s needs.
- Keep organised — Create an Editorial/Content calendar running to continually expand your offering and capture all of your community ideas.
- Quality is key! — I have sucked at 100 episodes/videos so far… I continue to suck at the moment, I’m just looking to always add value and need to refine that in all aspects.
- Create a Tag Line — Mine is “Make sure to have a great week and keep productive” — this was spawned out of mistakes and constant adaptation.
“Make sure to have a great week and keep productive”
- Create Twitter lists of your most engaged audience members — this way I can check-in on individuals and what they’re up to and also what they are sharing to improve my content. As well as audit my continuous process.
- Build relationships with Brands —in the last year, I’ve been lucky enough to be support by 70% of all the major brands in this space — from t-shirts to lifetime subscriptions they’ve supported my efforts and I’ve met some amazing individuals along they way!
- Go deep with people — I video/voice reply to emails from people asking me questions. I also go on Quora, Reddit and YouTube comments to add some depth there too!
- People care about the person behind the tutorials — after 30 videos, I didn’t think this could exist, but people started asked how I’m using these tools in my day as they wanted to see a more personalised session.
- Don’t dip — In the last year, there was only 1 x 2 week break that I had from posting videos… This was a mistake, keep the flow going at least 2–3 times a week to keep people engaged.
- Going into depth on YT comments — is key — YouTube comments are so valuable — I spend maybe 2 hours a week focusing on the depth of comments making sure I explain all the details I didn’t in the episode. (even if they are comments to improve)
- Occasional hangouts — I have occasional hangouts with people in the community about everything productivity (to mention a few, Fish Jackson, Jay Miller, Paul Minors, Enrico Nahler) (public and private)
- Twitter video replies can be a super way to build relationship, I learnt this from Gary Vee — I now reply to questions via video and make it personal each time, I think it helps people understand and value your content more: https://twitter.com/FrancescoD_Ales/status/684810359702695936
- Be genuine — everything you see on YouTube is how I am in real life (but with a spike more energy).
Things I’m looking to do for the next 100 episodes to get to the bigger numbers:
- Increase content quality — I ramble so much, and it’s something I’m cutting down on — I do have episode templates, visual templates ready to roll out with the next few videos in February.
- Get an editing software — I need to get a PC or Mac in the next 6–12 months so I can take editing to a new level.
- Get better lighting — I’ve just acquired a new camera, now it’s time to make that camera look great with some better lighting.
- Continuous feedback, so subscribe: https://www.youtube.com/user/cesidalessio and let me know via email what you think…. (email@example.com) or any support you can give!