Why Do Email Apps Struggle…?!

Superhuman recently announced 22% workforce layoffs

Email apps.

They come, they conquer — they leave. This could be written on a Roman tablet somewhere. Please somebody do this.

Over the years, I’ve seen plenty of email applications come and go. It is so sad to see. Newton — a great example, it has been resurrected more than twice now and Mailbox bought and killed by productivity giant Dropbox…

But why?!

Superhuman recently announced 22% of their staff were heading away from the company in a sad announcement from CEO Rahul Vohra — this is likely due to the economic downturn they are projecting on the market — very soon.

Whilst not yet gone, why do other email apps come and go?

Tempo 2 is a good recent example.

A calming approach to email — and one that I honestly rated higher than most other email application, Tempo was set to do big things. Charging $99 per year, the price to run 3rd-party email apps is normally high due to the nature of protecting information and the integrations that people want to see.